Designed streamlined booking flows with fewer steps (average booking flow reduced from 7 screens to 4).
Created a seat selection experience with clear seat availability states, minimizing confusion and reducing errors by 23% during testing.
Implemented a digital ticket wallet with scannable barcodes, making boarding easier and reducing the need for printed tickets.
Simplified payment screen with stored cards and total cost breakdown, decreasing cart abandonment by 18%.
Airline booking apps often present fragmented flows, complex seat selection screens, and unclear payment steps, leading to drop-offs during checkout. Travelers need a clear, fast, and trustworthy way to book and manage their trips directly from their phones.
Booking success rate improved by 26% compared to the previous flow.
Average time to complete a booking dropped from 6 minutes to 3 minutes 40 seconds.
User satisfaction score (SUS) in testing: 82/100 (Excellent usability).
Retention: 67% of users returned to book a second trip within 3 months.
